{"id":364,"date":"2019-10-31T11:47:20","date_gmt":"2019-10-31T10:47:20","guid":{"rendered":"https:\/\/rubrika.es\/marketing-digital\/glosario\/dark-social\/"},"modified":"2019-10-31T11:47:20","modified_gmt":"2019-10-31T10:47:20","slug":"dark-social","status":"publish","type":"glossary","link":"https:\/\/rubrika.es\/marketing-digital\/glosario\/dark-social\/","title":{"rendered":"Dark social"},"content":{"rendered":"<p>Se suele llamar Dark Social al <a href=\"https:\/\/rubrika.es\/marketing-digital\/analitica-web\/que-es-el-trafico-directo\/\">tr\u00e1fico directo<\/a> de una web, que en realidad proviene de aplicaciones o redes sociales como Whatsapp, Skype o Facebook Messenger. Google Analytics no es capaz de interpretar la fuente de este tr\u00e1fico y lo engloba dentro del del tr\u00e1fico directo, de ah\u00ed la denomaci\u00f3n de \u00abDark\u00bb Social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se suele llamar Dark Social al tr\u00e1fico directo de una web, que en realidad proviene de aplicaciones o redes sociales como Whatsapp, Skype o Facebook Messenger. Google Analytics no es capaz de interpretar la fuente de este tr\u00e1fico y lo engloba dentro del del tr\u00e1fico directo, de ah\u00ed la denomaci\u00f3n de \u00abDark\u00bb Social.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"template":"","glossary-cat":[18],"class_list":["post-364","glossary","type-glossary","status-publish","hentry","glossary-cat-d"],"_links":{"self":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary\/364\/revisions"}],"wp:attachment":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary-cat?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}