{"id":382,"date":"2020-03-02T16:38:50","date_gmt":"2020-03-02T15:38:50","guid":{"rendered":"https:\/\/rubrika.es\/marketing-digital\/glosario\/que-es-smart-bidding\/"},"modified":"2020-03-02T16:38:50","modified_gmt":"2020-03-02T15:38:50","slug":"que-es-smart-bidding","status":"publish","type":"glossary","link":"https:\/\/rubrika.es\/marketing-digital\/glosario\/que-es-smart-bidding\/","title":{"rendered":"Smart Bidding"},"content":{"rendered":"<p>El Smart Bidding es un subconjunto de estrategias de puja autom\u00e1tica en la plataforma de Google Ads. Estas estrategias utilizan el aprendizaje autom\u00e1tico para intentar conseguir m\u00e1s conversiones o mejorar el valor de conversi\u00f3n de cada subasta.<\/p>\n<p>Para m\u00e1s informaci\u00f3n acerca del Smart Bidding, consulta directamente en \u00abAyuda de Google Ads\u00bb <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=es\" rel=\"nofollow noopener\" target=\"_blank\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Smart Bidding es un subconjunto de estrategias de puja autom\u00e1tica en la plataforma de Google Ads. Estas estrategias utilizan el aprendizaje autom\u00e1tico para intentar conseguir m\u00e1s conversiones o mejorar el valor de conversi\u00f3n de cada subasta. Para m\u00e1s informaci\u00f3n acerca del Smart Bidding, consulta directamente en \u00abAyuda de Google Ads\u00bb aqu\u00ed.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","glossary-cat":[32],"class_list":["post-382","glossary","type-glossary","status-publish","hentry","glossary-cat-s"],"_links":{"self":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary\/382\/revisions"}],"wp:attachment":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/glossary-cat?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}