{"id":10047,"date":"2017-05-04T14:37:00","date_gmt":"2017-05-04T14:37:00","guid":{"rendered":"https:\/\/rubrika.es\/?p=10047"},"modified":"2019-11-28T13:21:27","modified_gmt":"2019-11-28T11:21:27","slug":"wendys-se-convierte-meme","status":"publish","type":"post","link":"https:\/\/rubrika.es\/marketing-digital\/noticias-y-actualidad\/wendys-se-convierte-meme\/","title":{"rendered":"Wendy\u00b4s se convierte en Meme"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>La cadena estadounidense de hamburgueser\u00edas Wendy\u00b4s est\u00e1 en tendencia en internet \u00bfPor qu\u00e9? Por interacciones como estas en su cuenta de Twitter.<\/p>\n<p><img class=\"wp-image-10048 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-twitter.jpg\" alt=\"\" width=\"700\" height=\"532\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-twitter-200x152.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-twitter-300x228.jpg 300w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-twitter-400x304.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-twitter-600x456.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-twitter.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Los comentarios controvertidos son una estrategia de moda en redes sociales, como el caso de la Polic\u00eda o Media Markt en Espa\u00f1a. En este caso Wendy\u00b4s ha llevado esta pr\u00e1ctica al extremo involucrando a su competencia directa.<\/p>\n<p><img class=\"wp-image-10055 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-mc-donalds.jpg\" alt=\"\" width=\"634\" height=\"301\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-mc-donalds-200x95.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-mc-donalds-300x142.jpg 300w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-mc-donalds-400x190.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-mc-donalds-600x285.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-mc-donalds.jpg 634w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<p><img class=\"wp-image-10054 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-burguer-king.jpg\" alt=\"\" width=\"700\" height=\"371\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-burguer-king-200x106.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-burguer-king-300x159.jpg 300w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-burguer-king-400x212.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-burguer-king-600x318.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-burguer-king.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/> Su impacto ha ido m\u00e1s all\u00e1 de la simple difusi\u00f3n, ya que la marca pr\u00e1cticamente se ha convertido en un meme. Si eres de los que mira chorradas en internet durante horas probablemente esto, como m\u00ednimo, te rechine los dientes \u00bfEs contenido promocional o de verdad es fen\u00f3meno fan?<\/p>\n<p><img class=\"wp-image-10053 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime.png\" alt=\"\" width=\"680\" height=\"674\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime-66x66.png 66w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime-150x150.png 150w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime-200x198.png 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime-300x297.png 300w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime-400x396.png 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime-600x595.png 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-anime.png 680w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>En cualquier caso a la hamburgueser\u00eda le est\u00e1 saliendo bien la jugada hasta la fecha. Conversaciones como esta marcan la diferencia en la relaci\u00f3n 2.0 con los clientes.<\/p>\n<p><img class=\"wp-image-10049 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys1.jpg\" alt=\"\" width=\"634\" height=\"727\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys1-200x229.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys1-262x300.jpg 262w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys1-400x459.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys1-600x688.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys1.jpg 634w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/> <img class=\"wp-image-10050 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-2.jpg\" alt=\"\" width=\"634\" height=\"556\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-2-200x175.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-2-300x263.jpg 300w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-2-400x351.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-2-600x526.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-2.jpg 634w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><img class=\"wp-image-10051 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-3.jpg\" alt=\"\" width=\"634\" height=\"651\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-3-200x205.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-3-292x300.jpg 292w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-3-400x411.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-3-600x616.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-3.jpg 634w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/> <img class=\"wp-image-10052 size-full aligncenter\" src=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-4.jpg\" alt=\"\" width=\"634\" height=\"774\" srcset=\"https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-4-200x244.jpg 200w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-4-246x300.jpg 246w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-4-400x488.jpg 400w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-4-600x732.jpg 600w, https:\/\/rubrika.es\/marketing-digital\/wp-content\/uploads\/2017\/05\/wendys-4.jpg 634w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":10057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[170],"tags":[],"_links":{"self":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/posts\/10047"}],"collection":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/comments?post=10047"}],"version-history":[{"count":3,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/posts\/10047\/revisions"}],"predecessor-version":[{"id":11643,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/posts\/10047\/revisions\/11643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/media\/10057"}],"wp:attachment":[{"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/media?parent=10047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/categories?post=10047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rubrika.es\/marketing-digital\/wp-json\/wp\/v2\/tags?post=10047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}